The term “smartwatch” has slowly morphed into something of a trigger word in the ideation rooms of the Swiss watch industry. Is it the next step in watch evolution or just a spanner thrown into their gilded cogs by Silicon Valley gremlins? Any way you slice it, they had better come up with an effective rebuttal, having learned the hard way (re: the Quartz crisis of the 1980s) that new technological forces aren’t to be trifled with.
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