The concept menswear store that you can’t afford to miss
Among the many things I find hard to do, shopping for a man on the high street is a big one. It could be for a birthday, anniversary or simply because I feel generous. The pressure is quadrupled because of my GQ tag, and expectations run high in my circle of male friends. Fact is, India’s premium high street space isn’t as evolved as it should be. And while a steady stream of international brands come in each year – Uniqlo is next on the roster – there are presently only a handful of cool stores for the country’s urban man to shop for his daily wares. Add to that the current global firestorm of men seeking quality conscious clothes, and accessible fashion falls short of hitting the sweet spot between style and substance. One of the top contenders changing the game is Rare Rabbit.
This story is from the May 2019 edition of GQ India.
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This story is from the May 2019 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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