Its made headlines, pushed boundaries and created a stirring buzz OnePlus has made anindelible impression on all smartphone lovers (and nerds). We reveal its well-kept secrets and let you in on some of the most interesting little-known facts about the brand and its journey thus far.
1 WAS THE FIRST TO COIN THE TERM ‘FLAGSHIP KILLER’
OnePlus was the first to coin the term “Flagship Killer”, when it launched its OnePlus One, connoting the core characteristics of being a smartphone of flagship-level quality with a price to kill for. Today, this term has spread like fire, amongst other smartphone competitors.
2 GARNERED ONE OF THE LARGEST ONLINE COMMUNITIES IN THE WORLD
Bringing the world together, one OnePlus at a time—with its online community initiative, in merely four years it has established a cult following. From an open ears forum to user surveys, weekly updates, community meet ups and more, OnePlus is changing the smartphone experience by involving its world-wide fans every step of the way.
3 WAS THE FIRST TO USE ‘BY INVITATION ONLY’ MARKETING STRATEGY
This story is from the October 2018 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2018 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Finally, Women Are Breaking Up One of Luxury's Stuffiest Boys' Clubs
Dimepiece founder Brynn Wallner hosts a round table of leaders in the watch world to unpack the ascendant power of the female collector.
Can The Saudis Buy Soccerr?
Saudi Arabia is spending an unfathomable fortune to lure the biggest stars of global football (Ronaldo! Benzema! Neymar!) to its upstart league. So GQ ventured to the kingdom to discover what the gambit represents. Is this the future of the world's most popular sport? The vanguard of sportswashing? Or something way bigger?
CRACKING THE PERO CODE
Delhi-based label Péro is available in over 350 stores across the world. Shweta Shiware meets the reclusive founder and creative mastermind Aneeth Arora, arguably the Indian fashion industry's best storyteller.
Captain Mbappé
We met him as a teenage prodigy. Now, with his PSG teammates Messi and Neymar gone, and a new job as French national team captain, Kylian Mbappé is reckoning with the responsibilities and privileges that come with being the man.
The Full Ricky
Twenty-five years after becoming one of the most staggeringly famous men on the planet, a wiser, more assured Ricky Martin is taking another run at being a star. While also being himself, this time.
THE BOND
What does it mean to be a parent in this day and age? In GQ's annual series dedicated to fatherhood, we take a peek at the intimate relationships that some of the coolest dads share with their kids.
THE RATIONAL ACTOR
With a stream of critical and commercial successes under his belt, Vicky Kaushal is buoyant about what lies ahead in terms of work. Yet it is in his personal life that he has experienced the most transformation.
Standing TALL
Comedian and actor Vir Das speaks to GQ about winning an International Emmy for his Netflix special, codirecting his first movie, and the future of stand-up comedy in India.
Das Holistic
New York's desi rap star Heems's new album re-imagines the diasporic experience not as a site of endless ambivalence, but a place to be whole.
The Return of the Opulent '80s
The all-gold Piaget Polo, Hublot Classic Original, and Rolex GMT were kings during the '80s. Now they're coming back for their crown.
