Ayana’s Siling Kinamayo (Ayana’s Native Chili Sauce) came into light in the aftermath of Typhoon Pablo, which hit the Mindanao region on December 4, 2012. Typhoon Pablo is considered the strongest tropical cyclone on record to ever affect the southern Filipino island of Mindanao, making landfall as a Category 5 super typhoon with winds of 175 mph. Coconut plantations, considered the top source of income among residents, particularly in the municipalities of Baganga, Cateel, and Boston in Davao Oriental, were heavily devastated. Aside from the lives lost, damage to infrastructure and crops were enormous.
However, with the intervention of DTI (Department of Trade and Industry), who is tasked to provide an alternative source of income to affected residents, and farmers, and other stakeholders, husband and wife Edlun and Maricel Ferrando promoted and initiated hot chili production and processing as one of the income generating projects, which became the centerpiece program in the area. Besides, chili production has a faster turnout compared to coconut.
HOW AYANA’S STARTED
Right after Typhoon Pablo’s devastation, the DTI conducted livelihood training seminars, mostly for women farmers in the area, and Maricel Ferrando was one of them. The DTI discovered Maricel’s knowledge in making hot sauce, which she served to her customers in her small carinderia in Baganga before the onset of Typhoon Pablo. They saw the market potential of the sauce, that is why they invited Maricel and her husband, Edlun, to attend further training and seminars on product development, branding, and marketing.