Agriculture
Farmers Experience a Whole New World With The Help Of A Disney inspired Startup Company Image Credit: Agriculture
Farmers Experience a Whole New World With The Help Of A Disney inspired Startup Company Image Credit: Agriculture

Farmers Experience ‘a Whole New World' With The Help Of A Disney-inspired Startup Company

Joselito “Jun” Ocol, the CEO and co-founder of an agritech startup company in the Philippines, has a goal of bringing the concept of accessibility and availability from the fictional market into reality to benefit Filipinos, especially the farmers.

Patricia Bianca S. Taculao

Named after the kingdom where Aladdin flies around in his magic carpet, Agrabah is a tech startup company that serves as an online platform where farmers and consumers can find each other and make transactions at a fair price.

“We’re empowering Filipino farmers to steadily earn a fair profit through our online platforms that connects them to institutional consumers and partners,” Ocol said.

Agrabah acts as a mediator by sourcing orders from big companies then reaching out and employing farming communities who could meet the request for fresh products.

Ocol and his wife, Josephine Gumino, started by bridging fishing communities with institutional consumers, then later added crop farmers to their list.

WHARF, MARKETPLACE, AND FAIR

Ocol said that there are three different platforms that Agrabah offers where farmers can gain a fair profit as well as direct access to the market: the wharf, marketplace, and fair.

First is the “Wharf” which is a business to business (B2B) model that connects farmers to institutional consumers by providing the former with an order before they even start planting.

“The good thing about the Wharf is that we can assure the farmers that we can buy everything that they will be planting,” Ocol said.

In the meantime, Agrabah is developing “Marketplace,” a business to consumer (B2C) model that functions as an online store where consumers from the Metro can select from the availa


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