The Next Big Thing Apple Wants To Surprise You
AppleMagazine|February 23, 2018

In last week’s issue, we discussed Apple’s potential outlook for the future.

Benjamin Kerry & Gavin Lenaghan
The Next Big Thing Apple Wants To Surprise You

With this, we aimed to dispel the beliefs of the handful of cynics out there that consider Apple to be behind the times when it comes to future technologies. By ‘future technologies’, in this instance, we’re talking about the likes of artificial intelligence and machine learning. This week, we’ll delve deeper and consider how, rather than moving forward in one single direction, Apple still has a lot to offer and just how much the company is working to make an impact in a number of key industries.

HOME INTERACTION AND AUTOMATION

Despite being a company that’s known for starting the smartphone revolution, Apple’s devices have still managed to evolve a great deal over the last 15 years or so. While certain home automation enthusiasts have had a critical approach to Apple’s attempts to join the smart home industry, no one can deny that Apple is still a company that’s known for the innovative and creative design of its products. In that case, it’s time to discuss the HomePod; a device created not only to compete against Amazon’s Echo but to reign in a new surge of smart home enthusiasts.

This story is from the February 23, 2018 edition of AppleMagazine.

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This story is from the February 23, 2018 edition of AppleMagazine.

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