The iPhone Of Cars? Apple Enters Self-driving Car Race
AppleMagazine|April 21, 2017

Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transportation, too.

The iPhone Of Cars? Apple Enters Self-driving Car Race

Ending years of speculation, Apple’s late entry into a crowded field was made official with the disclosure that the California Department of Motor Vehicles had awarded a permit for the company to start testing its self-driving car technology on public roads in the state.

The permit covers three vehicles - all 2015 Lexus RX 450h hybrid SUVs - and six individual drivers. California law requires people to be in a self driving car who can take control if something goes wrong.

APPLE GOES MOBILE ... IN A NEW WAY

Apple confirmed its arrival in the self-driving car market, but wouldn’t discuss its intentions. Its interest in autonomous vehicle technology, however, has long been clear.

The Cupertino, California, company pointed to a statement that it issued in December. “

Apple is investing heavily in machine learning and autonomous systems,” the company said then. “There are many potential applications for these technologies, including the future of transportation.”

This story is from the April 21, 2017 edition of AppleMagazine.

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This story is from the April 21, 2017 edition of AppleMagazine.

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