This includes all steps beginning with getting the customers into the pet retail outlets to fulfilling their buying requirements.
Effective pet specialty retail gives a basic overview of the subtle art of visual merchandising and pays due attention to all aspects of the retail business including customer relationship management, brand management and sales management.
The Pet Specialty Retail segment in the Indian Pet Care industry has always worked on the market forces of demand and supply. India is a developing country with a mixed economy, and the prices of most products are fixed according to the demand and supply forces. Traditionally, this market was product-oriented, but the current boom in Indian pet care industry has tilted the scales towards the side of the customers.
With the growing number of urban Indians adopting pets to counter loneliness; and marriage and childbirth taking a backseat due to the rising prominence of careers, the pet specialty retail business in India is growing at an unprecedented rate. There is a huge competition in the pet retail sector, which makes it all the more important to make your retail store stand out in a sea of lookalikes.
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