Innovation & Tech Today
ShoppingGives Image Credit: Innovation & Tech Today
ShoppingGives Image Credit: Innovation & Tech Today


In each issue, The Social Impact Spotlight will feature one organization that is moving the needle in the world of tech and innovation.

Shopping.Gives exists with a singular mission: to turn everyday shopping into fundraising for those who need it most.

Each year, millions of marketing dollars are spent by retailers to drive traffic to their websites, and Shopping.Gives CEO and Founder Ronny Sage realized there was a way to put that money to better use: placing it in the hands of organizations and individuals engaged in fundraising.

By creating their fundraising campaign through the Shopping.Gives platform, these groups enable their supporters to give up to 40 percent back every time they shop at over 750 popular retailers, including Target,, Macy’s, Barnes & Noble, and Home Depot.

The fundraising organizations additionally benefit, as they receive a full-service approach to their mission. Shopping.Gives offers an analytics dashboard for each group to track their progress, as well as a comprehensive suite of marketing materials, including social media graphics, email templates, weekly deals, and fundraising best practices. These tools allow the fundraising groups to focus on engaging their supporters in a new way. Instead of simply reaching out to ask for money, organizations can meet their constituents where they already are.

“By creating a way for individuals to support their favorite causes through their everyday shopping, those supporters are empowered to give back in a new way and on an ongoing basis,” said Sage. “This opens the door for

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