Elle Decor India
TRACING THE HISTORY OF PIERRE FREY Image Credit: Elle Decor India
TRACING THE HISTORY OF PIERRE FREY Image Credit: Elle Decor India

Tracing The History Of Pierre Frey

ELLE DECOR salutes excellence and innovation: Each issue, we bring you the progressive path of a well-known label. Here we profile Pierre Frey, the 84-year-old French maison known for its timeless fabrics, plush upholstery and innovative wallpapers

Aneesha Bhadri

What is today a world-renowned name for fabrics and furnishings started out as a three-man venture in Paris, over eight decades ago. Since then, the brand has been creating fabrics and wallpapers in the purest French tradition. A rich archive of 7,000 references exists now. This includes creations by Pierre Frey himself as well as those of the four premium house brands: Braquenié, Fadini Borghi, Boussac and Le Manach.

HUMBLE BEGINNINGS

On December 27, 1934, Pierre Frey along with two business partners, forayed into home furnishings, equipped with just two looms. Frey acted as creator, salesman, representative, director and errand boy all at once. His efforts paid off and three years later, he was able to buy out his two partners and establish his eponymous atelier at 47 rue des Petits Champs, which is still the headquarters. The practice’s values – promoting French know-how and emphasising quality, tradition and innovation — still drive the business, under his son Patrick’s directive as the company’s President and Artistic Director.

CREATIVE EXPLORATION

Boundless imagination and passion have always propelled the creative process of fabric making at Pierre Frey. Patrick shares the maison’s design philosophy, “Creation is a means of expressing emotions. It is daring and we dare to be eclectic. Our fabrics have always been inspired by past experiences, the present, a pla


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