It’s not hard to see why furniture, lighting and accessories designer Lee Broom – with his shock of platinum-blond hair and Fifties Rat Pack style – is seen as one of the great showmen of the design world.
‘Doing a show means I can create a story around the pieces,’ he explains. ‘You wouldn’t display them like this in your home, but it gives me an opportunity to create a narrative to frame each collection, weaving an ongoing thread through my work.’ One year his showroom, Electra House in Shoreditch, was transformed into a flower shop with thousands of fresh flowers surrounding new pieces displayed in glass cases and on marble plinths. And in Milan for his tenth anniversary in 2017, the all-white Time Machine collection was contrasted within a dank, derelict vault in the central train station.
This story is from the September 2019 edition of Living Etc Magazine.
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This story is from the September 2019 edition of Living Etc Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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