La industria sider&uacute;rgica mexicana tiene &lsquo;nervios de acero&rsquo;. Los necesita para resistir la acumulaci&oacute;n de desaf&iacute;os que ha sufrido en los &uacute;ltimos a&ntilde;os: el exceso de oferta a bajo precio procedente de pa&iacute;ses asi&aacute;ticos, los aranceles impuestos por Donald Trump y la renegociaci&oacute;n del TLCAN. Por ello, las empresas del sector en M&eacute;xico deben cambiar su enfoque, y Ternium, la subsidiaria de Grupo Techint, lleva la delantera en esta carrera. La firma planea crecer con aceros especializados que hoy no se producen en el pa&iacute;s. Lograrlo requiere procesos m&aacute;s eficientes que la han llevado a sumergirse en la industria 4.0, cuenta C&eacute;sar Jim&eacute;nez, director general de la compa&ntilde;&iacute;a en M&eacute;xico.MANUFACTURA. &iquest;Por qu&eacute; apuesta por la producci&oacute;n de aceros especializados? C&Eacute;SAR JIM&Eacute;NEZ. Todas las inversiones que hemos estado haciendo son para desarrollar productos que antes no se pod&iacute;an fabricar en M&eacute;xico y que se ten&iacute;an que importar. Tener un producto o un servicio diferenciado representa una ventaja competitiva en tanto que te conviertes en un proveedor mucho m&aacute;s s&oacute;lido. Hace ocho a&ntilde;os empezamos este camino en M&eacute;xico y desde entonces hemos avanzado en el desarrollo de aceros especiales para sectores como el automotriz.M. Su otra estrategia es la evoluci&oacute;n hacia la industria 4.0. &iquest;Qu&eacute; ventajas tiene? CJ. Lo que estamos buscando es tratar de hacer nuestros procesos m&aacute;s inteligentes, m&aacute;s eficientes y m&aacute;s seguros. Empezamos hace muchos a&ntilde;os, integrando y homologando toda la base tecnol&oacute;gica, para hacer un &uacute;nico sistema de informaci&oacute;n. La segunda etapa fue la &lsquo;empresa extendida&rsquo;, en la que conectamos nuestros sistemas de informaci&oacute;n con los de nuestros clientes y nuestros proveedores.Ahora estamos entrando a una tercera etapa, a la que llamamos SMART Factory. La llamamos as&iacute;, no por &lsquo;inteligente&rsquo;, sino por el acr&oacute;nimo de Social, Mobile, Analytics, Robots y la T del Internet of Things. Estas tecnolog&iacute;as se incertan en la denominada industria 4.0, que se basa en la digitalizaci&oacute;n de los procesos industriales, y que nosostros ya estamos aplicando para mejorar procesos en nuestra planta de Pesquer&iacute;a, Nuevo Le&oacute;n.M. Habla de conectar los sistemas de informaci&oacute;n con clientes y proveedores, &iquest;c&oacute;mo se logra esto? CJ. Lo primero es contar con un proveedor o un cliente con el que tengas una relaci&oacute;n de largo plazo y de confianza. Una vez que ya lograste eso, puedes empezar a trabajar con ellos en estos temas. Nosotros trabajamos con nuestros clientes en dos grandes aspectos. Uno es el &lsquo;involucramiento temprano&rsquo;. Por ejemplo, algunos clientes de electrodom&eacute;sticos nos dicen cu&aacute;les son los modelos futuros que van a desarrollar, y nosotros participamos en ese proceso para ver con qu&eacute; acero es mejor fabricar ese producto.Despu&eacute;s empezamos a ver c&oacute;mo hacemos m&aacute;s eficiente la cadena de suministro. Juntamos el &aacute;rea de sistemas del cliente con el de Ternium, y buscamos canales de comunicaci&oacute;n para poder hacer los procesos de transmisi&oacute;n de informaci&oacute;n de una manera auto m&aacute;tica.Ahorita, 60% de todos los pedidos que procesa Ternium se alimentan de forma autom&aacute;tica desde nuestros clientes, a trav&eacute;s de una aplicaci&oacute;n o de conexiones directas. Con esto, el ahorro en el ciclo del pedido puede ser de hasta un 30% del tiempo total que tardamos en llevar el producto al cliente.M. &iquest;Cu&aacute;l es el mayor reto de esta evoluci&oacute;n en las industrias tradicionales? CJ. El principal es tener la idea de qu&eacute; puedes mejorar, porque todo mundo habla de la industria 4.0, pero la realidad es que no hay muchos ejemplos reales de sus aplicaciones en el mundo.Luego hay que contar con los recursos humanos correctos, tanto en la parte tecnol&oacute;gica como en la del usuario. Nuestra estrategia es empezar a innovar en peque&ntilde;o, y si nos da resultados, iremos escalando.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.