El santo grial en el mundo de las inversiones es un instrumento que ofrezca grandes rendimientos, pero con un m&iacute;nimo riesgo. En la b&uacute;squeda de este ideal naci&oacute; Smart Beta, una estrategia usada en el sector de los exchanged-traded funds (ETF).Esta estrategia la utilizan los administradores para armar los ETF que, posteriormente, ofrecer&aacute;n a los inversionistas. &ldquo;Sirve para que los inversionistas que no quieran estar involucrados en el manejo de su dinero puedan estar en el mercado siempre y cuando haya alguien que los est&eacute; protegiendo&rdquo;, explica Luis Garinian, fundador de Pesos &amp; Sesos Academia de Finanzas.Los ETF son conocidos por ser de gesti&oacute;n pasiva, es decir, replican el movimiento de un &iacute;ndice de una forma simple. Con el Smart Beta se hace una combinaci&oacute;n con la gesti&oacute;n activa: en lugar de que el peso de cada emisora se base en su valor de capitalizaci&oacute;n, como en el &iacute;ndice, se hace un cambio en la ponderaci&oacute;n y las empresas que presentan un mejor comportamiento van adquiriendo un peso cada vez mayor.Silvia Kitchener, directora de Renta Variable en Am&eacute;rica Latina del S&amp;P Dow Jones Indices, considera que es un producto para personas que quieren hacer inversiones estrat&eacute;gicas o t&aacute;cticas. &ldquo;En los &uacute;ltimos a&ntilde;os, la inversi&oacute;n en Smart Beta se ha convertido en algo muy popular, particularmente, porque los han hecho muy accesibles, f&aacute;ciles de entender y de replicar. Es algo ideal para mercados desarrollados&rdquo;, comenta.Con 10 a&ntilde;os en el mercado, los ETF Smart Beta son considerados j&oacute;venes en M&eacute;xico. BBVA Bancomer fue el pionero en el mercado mexicano con el Mextrac, este ETF replica el IPC, el principal &iacute;ndice de la Bolsa Mexicana de Valores (BMV), y de la muestra de 35 emisoras que lo conforman selecciona las 20 m&aacute;s burs&aacute;tiles y con mayor tasa de dividendos de los &uacute;ltimos cinco a&ntilde;os, lo que otorga rendimientos hist&oacute;ricos muy atractivos, comparados con los &iacute;ndices tradicionales.Desde que lleg&oacute; al mercado mexicano, en 2009, los rendimientos del Mextrac han aumentado 104%; mientras que el Naftrac, el ETF que replica tal cual el comportamiento del IPC, ha subido 35%, de acuerdo con datos de Bloomberg.Rafael Camacho, analista burs&aacute;til de Ve por M&aacute;s, considera que su atractivo depende de cu&aacute;l es el prop&oacute;sito y el perfil del inversionista. &ldquo;Si soy un conservador que me gustan los dividendos, pues seguro elijo un ETF que tiene estas caracter&iacute;sticas y el Smart Beta de dividendos va a ser lo m&aacute;s adecuado para m&iacute;, en comparaci&oacute;n al de crecimiento&rdquo;, asegura.Al igual que en otros instrumentos, todo depende de lo que se est&eacute; buscando. Entre las estrategias m&aacute;s comunes est&aacute;n la de m&iacute;nima volatilidad, la de dividendo y la multifactoring, que es en la que se ponderan uno o varios aspectos para mejorar la rentabilidad y disminuir el riesgo.Esta estrategia va ganando cada vez m&aacute;s adeptos. De acuerdo con la consultora ETFGI, en enero de 2019, ya sumaban 1,322 ETF Smart Beta, lo que representa cerca de 20% del total de ETF en el mundo. Para Garinian, representan un riesgo para algunos administradores de fondos, que van a tener que reinventarse si quieren ser competitivos en el mercado.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.