Desde el a&ntilde;o 1800 se ha ido desarrollando la teor&iacute;a del color, que, en Imagen P&uacute;blica, &ldquo;se aplica a la persona, para que luzca su mejor versi&oacute;n con los tonos que m&aacute;s le favorecen y, dentro de esa gama, utilizar los que le ayudan a comunicar el mensaje que busca transmitir&rdquo;, resume MAC (Martha A&iacute;da Cont&uacute;), docente, consultora asociada y vocera del Grupo Imagen P&uacute;blica. Un universo tan amplio como tipo de personas existen, la consultora en imagen nos da unos r&aacute;pidos consejos, como los colores universales, que favorecen a todos por igual, independientemente de su tono de ojos, piel y cabello (con lo que se forma la cromometr&iacute;a), como son el off white, el rojo bandera, el fucsia, el rosa salm&oacute;n, el azul marino, el azul Klein y el Teal.En cuesti&oacute;n de los mensajes que transmiten, aunque el negro es el color que confiere mayor autoridad, no lo aconsejan, por ejemplo, para una entrevista de trabajo. &ldquo;La persona que te entrevista podr&iacute;a sentir que quieres pasar por su autoridad&rdquo;, explica, y a&ntilde;ade, &ldquo;hay que entender que los mensajes no verbales producen juicios de valor que son completamente emocionales, no son racionales. La gente va a sentir, no a pensar&rdquo;.En ese sentido, habr&iacute;a que tener cuidado con el rojo, que confiere gran c&oacute;digo de autoridad, pero tambi&eacute;n se relaciona con la fuerza, la sangre, las llamadas de atenci&oacute;n. &ldquo;Cuando hay una negociaci&oacute;n que puede tornarse dif&iacute;cil, aconsejo evitar el rojo&rdquo;. El azul, en sus diferentes tonalidades, es un aliado ideal en temas profesionales. &ldquo;Los que hay que evitar son el caf&eacute; en hombres, el de menor c&oacute;digo de autoridad, y el rosa pastel en la mujer, que confiere sentimientos de infancia, suavidad, delicadeza&rdquo;, explica sobre este infinito mundo de emociones, tonos y mensajes.

Los Mensajes Del - Color

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.