The story of Indian fashion is a tale of several registers of artisans, designers and manufacturers, whose trajectories form a much larger narrative. Looking at it from the outside, one could often mistake the wood for the trees, which tends to happen when contemporary filters of fashion recognise brands as a function and response of their retail or social media presence.
While this might be an accurate window for many, several reputable names have imbibed the business with a melange of experiences that shape their offerings across stores. Travel, research and fieldwork in less-than-salubrious surroundings are not the typical foreground for a celebrated fashion designer. However, it is true for Ritu Kumar.
This story is from the October 2019 edition of Elle India.
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This story is from the October 2019 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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