As beauty research advances at a rapid pace, prepare for products,treatments and technology that completely defy what we think is possible.Vasudha rai looks into the crystal ball.
It would be stating the obvious to say that beauty technology is moving at breakneck speed. We’ve learnt how to freeze wrinkles, add volume to the face, grow healthier hair and get glowing skin in minutes. Yet, experts assure that we are only barely skimming the surface for what is to come in the areas of hair, skin and make-up. Here is just a glimpse of what you can expect in a future full of possibilities:
1 A THRIVING CLEAN-BEAUTY INDUSTRY
As a large portion of the ingredient lists on our favourite products come under the scanner, the rise of clean beauty brands is a no-brainer. It’s already a booming market in the US, where many entrepreneurs have launched products based on their own experiences. New Yorker Indie Lee launched her eponymous brand after being diagnosed with a brain tumour (the potential culprit being environmental toxins). For Valérie Gradury, founder of the natural beauty brand, Odacité, breast cancer was a wake-up call, after which she quit her job as a film producer, became a wellness coach, and created a line of clean skincare. While there are very few authorities, like the independent French agency Ecocert, certifying the credibility of these brands as of now, the good work this movement is yielding is undeniable: the ‘green’ label no longer just refers to natural or organic ingredients, but also to sustainable ingredients, no-waste innovations, profit-sharing with NGOs, fair-trade with farmers, and reduction of plastic packaging with the increased use of refillable or glass containers.
2 SKINCARE FILLED WITH BACTERIA (THE GOOD KIND)
This story is from the October 2017, 250th issue special edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2017, 250th issue special edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Taapsee Pannu: A True Original
The actor in conversation with Ainee Nizami Ahmedi on the roles that shape her on & off screen
Canvas Chronicles
The rise of art-cations is elevating conventional vacations into a therapeutic medium of catharsis and transformation for the soul, finds Hasina Jeelani
A FEAST For The EYES
What goes into making a dish that looks like a masterpiece? Notable chefs take Isha Mayer through the art of plating
Yala's Hidden Gem
Zoha Castelino visits the Hilton Yala Resort, where elegance meets nature
The New Wave
Barry Rodgers on the artists to have on your radar, as recommended by gallerists
Tracing Tattoo Trails
Sakshi Rawte on the developing relationship between crossing continents and lines of ink
Sculpted In Time
2022 Venice Biennale's youngest artist, Niyamat Mehta, takes Geetika Sachdev through her art journey
Crafting His Narrative
Yuvraj Menda in conversation with Ipsita Kaul on his much-talked-about debut and his enduring love for Home Alone
Can't Stop Blushin'
This cult-favourite product has taken over our beauty shelves, and we're not complaining, reports Urmi Dande
Love Affair
ELLE's Beauty Editor, Sukriti Shahi, on three favourite products she fell in love with almost instantly