You’ve established your business with a niche product or service, networked with people to spread the word about your business, it’s time you did some advertising too!
Every business, big or small, needs to reach out to more and more customers. Word-of-mouth is one of the most effective and cheapest advertising strategies, but it’s slow and may be practically non-existent for new businesses.
Here are some advertising ideas for small businesses to lure new customers.
Online Advertising Ideas:
Use retargeted ads
Retargeted ad is the best way to increase your deal close rate. These ads show up after potential customers leave your website and remind them to return to your ecommerce site and purchase the item they were browsing.
Put up banner ads on a local or industry website
Find the sites that are relevant to your business and place visually focused online ads, like banner or sidebar display ads, on those websites. These ads are usually sold at a flat fee or per-impression rate.
Purchase search advertising
Once you purchase search advertising, Google AdWords or Bing Ads will direct shoppers, who are actively searching for particular items, to your website. When people search for relevant phrases you bid on, these ads will pop up and feature your business website.
Traditional advertising ideas:
Advertise in a newspaper
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