A boisterous new age of global childrens entertainment has arrivedand it's not at all what we adults were expecting.
Chuchu TV, the company responsible for some of the most widely viewed toddler content on YouTube, has a suitably cute origin story. Vinoth Chandar, the CEO, had always played around on YouTube, making Hindu devotionals and little videos of his father, a well-known Indian music producer. But after he and his wife had a baby daughter, whom they nicknamed “Chu Chu,” he realized he had a new audience—of one. He drew a Chu Chu–like character in Flash, the animation program, and then created a short video of the girl dancing to the popular and decidedly unwoke Indian nursery rhyme “Chubby Cheeks.” (“Curly hair, very fair / Eyes are blue, lovely too / Teacher’s pet, is that you?”)
Chu Chu loved it. “She wanted me to repeat it again and again,” Chandar recalls. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. In a few weeks, it had 300,000 views. He made and uploaded another video, based on “Twinkle, Twinkle, Little Star,” and it took off. After posting just two videos, he had 5,000 subscribers to his channel. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run. They hired a few animators and started putting out a video a month.
This story is from the November 2018 edition of The Atlantic.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2018 edition of The Atlantic.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
After the Miracle
Cystic fibrosis once guaranteed an early deathbut a medical breakthrough has given many patients a chance to live decades longer than expected. What do they do now?
WILLIAM WHITWORTH 1937-2024
WILLIAM WHITWORTH, the editor of The Atlantic from 1980 to 1999, had a soft voice and an Arkansas accent that decades of living in New York and New England never much eroded.
Christine Blasey Ford Testifies Again
Her new memoir doubles as a modern-day horror story.
Is Theo Von the Next Joe Rogan?
Or is he something else entirely?
Orwell's Escape
Why the author repaired to the remote Isle of Jura to write his masterpiece, 1984
What's So Bad About Asking Where Humans Came From?
Human origin stories have often been used for nefarious purposes. That doesn't mean they are worthless.
Miranda's Last Gift
When our daughter died suddenly, she left us with grief, memories and Ringo.
BEFORE FACEBOOK, THERE WAS Black Planet
An alternative history of the social web
CLASH OF THE PATRIARCHS
A hard-line Russian bishop backed by the political might of the Kremlin could split the Orthodox Church in two.
THE MAN WHO DIED FOR THE LIBERAL ARTS
Chugging through Pacific waters in February 1942, the USS Crescent City was ferrying construction equipment and Navy personnel to Pearl Harbor, dispatched there to assist in repairing the severely damaged naval base after the Japanese attack.