Before this year, supercar manufacturer Bugatti had released only two vehicles in the 20 years since it was revived by the Volkswagen Group: the 1,200- horsepower, $2 million Veyron and the faster, more powerful $3 million Chiron.
In August the company brought out a third car, the Divo. The track-focused menace is barnacled with strakes, ducts, and spoilers worthy of a Mad Max battlewagon, and it leers from a pair of scimitar-shaped LED headlamps. Producing 1,500 horsepower from its quad- turbocharged 16-cylinder engine, it’s capable of 2.5-second runs to 60 mph and reaches a top speed of 236 mph. Each of the 40 vehicles produced cost $5.8 million; they all sold within 24 hours.
Bugatti’s Divo was officially unveiled at the lavish Pebble Beach Concours d’Elegance, an annual classic-car bacchanal for wealthy collectors. But it was released simultaneously to gamers on the mobile racing app CSR Racing 2.
With 73 million downloads, CSR2 is the top-grossing racing game in the U.S. and more than 120 other countries. Players around the world compete in its signature drag races, going head-to-head or playing against a computer AI driver, using the device’s motion sensor to steer.
In the game, winning races garners hard and soft “currency,” but the real goal is to acquire and customize track stars for your own virtual garage. “The foundation was giving people the fantasy of configuring, pur