Squaring the Circle
Bloomberg Businessweek|April 02, 2018

One of the earliest shapes in wristwatches is making a comeback.

Anthony DeMarco
Squaring the Circle

Shortly after the French-Brazilian aeronaut Alberto Santos-Dumont became the first European to achieve sustained flight in 1906, he complained to his friend Louis Cartier that he didn’t want to be fumbling for his pocket watch to measure time in the air. In response, the legendary jeweler invented a small clock to be worn on a leather strap, one of the earliest wristwatches for men.

It was square. Such pilot watches became popular in the early 20th century, but eventually they took on a round shape—like the dials and gauges in a plane’s cockpit. The technology that makes clocks and pocket watches work had traditionally been round: The interlocking gears and springs in a watch movement are round by nature, and the rotating hands are best read against indexes arranged in a circle.

This story is from the April 02, 2018 edition of Bloomberg Businessweek.

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This story is from the April 02, 2018 edition of Bloomberg Businessweek.

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