A Hypercar Made To Measure
Bloomberg Businessweek|September 25, 2017

The $2.6 million Aston Martin Valkyrie is so precisely structured that buyers must come in for a fitting.

Brett Berk
A Hypercar Made To Measure

Even if you had the cash to afford one of the 150 Aston Martin Valkyries that will roll off the production line in the next few years, you can’t just walk into a dealership and buy one.

The $2.6 million Valkyrie, the latest entry into the exclusive, ineffable club of automobiles known as hypercars, was developed by the historic British brand in collaboration with Adrian Newey, chief technical officer of Formula One championship winning Red Bull Racing. It’s a hybrid race car for the street, a carbon fiber rocket powered by an astounding 1,000-plus horsepower V-12 engine that’s assisted by an electric motor. And it’s already sold out—having been made available only to proven loyal fans of the brand with vetted financials.

The owners are thus a rarefied group of enthusiasts who clamored for the hypercar despite their already extensive collections. “They’re excited,” Aston Chief Creative Officer Marek Reichman said at an exclusive viewing and customer fitting of the Valkyrie (yes, the car is sized to the buyer), which was held for a few American and international buyers in a darkened theater during the annual Pebble Beach Concours d’Elegance in California in August. “They’re literally 150 boys and girls waiting for Christmas.”

This story is from the September 25, 2017 edition of Bloomberg Businessweek.

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This story is from the September 25, 2017 edition of Bloomberg Businessweek.

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