Hui Mathews: The Trail Runner
Shape Malaysia|July 2017

Although she had only a few pieces of sports bras and shorts, the founder of home-grown online active wear brand,

Sophia Ivy Jo
Hui Mathews: The Trail Runner

Ash Be Nimble, Hui Mathews, went ahead to work on her dream anyway, in 2014. “I had decided to quit my job to pursue the business full time (back then), and here we are, turning three this year!” says the 31-year-old mother to one-year-old Asha. Being an active trail runner herself, Hui wanted to share her journey and excitement with the running community. So Ash Be Nimble has been hosting community trail runs and fitness events while collaborating with local and international fitness enthusiasts.

Your mental game? “The past year has been a challenge for me. The stress of running the business and having a baby is a mental ultra-marathon. But I constantly remind myself that I am surrounded by a loving family, a passionate team and amazingly supportive friends and customers. For that, I am blessed.”

Must-have workout gear “Ash Be Nimble’s ADELINE Shorts with two side pockets so I can fit my phone on one side, car key and cash in the other!”

This story is from the July 2017 edition of Shape Malaysia.

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This story is from the July 2017 edition of Shape Malaysia.

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