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With less than 1% of the world’s natural diamonds eligible to become a Forevermark masterpiece, Amy Yasmine discovers how the diamond brand sets itself apart from the rest in today’s age of #BeingWoke.
Amy Yasmine

They say that diamonds are forever, but so is the reality of mankind’s pursuit of the d under high temperatures and extreme fine things in life. Formed pressure, the precious stones are mined 100 miles underground, leading to soil erosion, pollution, and in some extreme cases, civil war. Think Edward Zwick’s 2007 Blood Diamond, which shed light on the diamond industry’s controversial past, while communities in Jwaneng, Botswana, and Lunda Sul, Angola, are left bereft from industrial consequences. Which begs the question: how then can such luxuries walk in the path of sustainability, as today’s society becomes more ethically “woke”?

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November 2019

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