"I am Indian, but I feel very British,” says lifestyle investor Eiesha Bharti Pasricha over tea and cake at the West London house she shares with her two children and husband, Sharan Pasricha, founder of hospitality group Ennismore, which owns Gleneagles and the Hoxton hotels. “We were introduced at a New Year’s Eve party in Goa and it just went from there,” Eiesha says. This summer, the couple will have been married for 10 years.
Eiesha was born in Scotland, just outside Glasgow, but at seven weeks old returned to Delhi, where her father, Sunil Bharti Mittal, runs the country’s second-largest telecoms network. “My roots are in India, but we visited the UK every summer, so it has always been a big part of my life,” she says. As a teenager, her interest in fashion was piqued by the beautiful fabrics and block prints used by local designers. “In India, we believe in colour, and that is very evident in my life today. If you are seen wearing neutral or muted colours, people actually think something is wrong.”
At 16, Eiesha went to Cheltenham Ladies’ College, Gloucestershire before taking a degree in Politics, Italian and French at the University of Bath, at which point she spent a year in Paris as a sales assistant at Louis Vuitton. “I had expected to be in the marketing team—when they handed me a uniform and badge, I called my dad sobbing,” she admits. “He said that if I really loved fashion I had to start from the shop floor, because the customer is king. I’d sometimes arrive at 5.30am to unload stock from the lorries—it gave me an amazing grounding and helped me understand luxury.”
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