In the heat of Tag Heuer’s boutique opening in Ginza, Amy Yasmine meets Bella Hadid, the Swiss watchmaker’s ambassadress, to discuss her model life, keeping grounded, and “never cracking under pressure”.
So imagine my surprise when this generation’s sweetheart leapt to her feet to greet me with a warm, embracing hug, in Tag Heuer’s latest Ginza flagship that had recently been techno fused to the nines. “Hi, I’m Bella!” she chirped, with that insouciant Californian spirit peeking through—a cheerful contrast from her feisty persona for the Swiss watchmaker’s campaign covering the Amy Yasmine cosies up to Bella Hadid boutique’s three-floor exterior. Hadid has been brand ambassador of Tag Heuer since last year, and had flown over 5,000 miles to celebrate the label’s new concept boutique opening in Ginza.
This story is from the June 2018 edition of Harper's Bazaar Malaysia.
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This story is from the June 2018 edition of Harper's Bazaar Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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