The Clothes I Designed Were What Women Had Been Searching for, It’s About What They Wanted. It Is the Wearability of Our Designs That Has Made Each Brand Successful.‘‘
From Bollywood royalty like Kareena Kapoor Khan, Malaika Arora and Aditi Rao Hydari to the Duchess of Cambridge, Kate Middleton, this amazing designer is everybody’s favourite. With a 30-year-old legacy behind her, Anita Dongre’s humble beginnings in fashion have been the reason behind the five popular, successful brands: Dongre owns two high street labels—AND and Global Desi—prêt label Grassroot, couture label Anita Dongre and fine jewellery label Pinkcity crafted by Jet Gems. In a conversation with Utsavi Jha, the ace designer enlightens us with her sophisticated charm.
ex: To begin with, you have received many awards for the same. What do you think about your brand popularity and acceptance?
Anita Dongre: In the 90s, when I started this business, there was a change simmering in the typical Indian household – women wanted something more out of life, they wanted careers. This modern woman has been my inspiration ever since I started. The clothes I designed were what women had been searching for, it’s about what they wanted. It is the wearability of our designs that has made each brand successful. And as this modern woman continues to evolve with the times, to rise her voice and express herself, so will my designs to reflect this phenomenal woman.
ex: Tell us about what inspires your craft and creative process.
This story is from the June 2018 edition of Exhibit.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2018 edition of Exhibit.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
What's The Tea With Pro, Bro?
The Ultimate Pro Phone Comparison
iPhone Just Got More Awesome!
Apple’s latest iOS update, version 17.4, comes with a range of enhancements and new features designed to improve the iPhone user experience. Although it’s not a major overhaul, this incremental update introduces several improvements that boost device functionality and user experience. Let’s dive into the key highlights of iOS 17.4
The Tech That Makes The 2024 IPL Possible
After the exciting start to the 2024 Indian Premier League (IPL) on 22 March 2024, we thought it would be timely to discuss the IPL’s technology that makes the experience more enjoyable.
FUTURE OF TRANSPORTATION IS SOLAR-POWERED
A sad Abdullah, a 22-year-old Indian entrepreneur from Uttar Pradesh, has demonstrated the future of environmental security with his new solar-powered electronic bike.
HOW TO DOWNLOAD OFFLINE MAPS?
Google Maps tutorial on offline maps
TECH THAT MADE US GIGGLE
Technology has undoubtedly brought us many incredible advancements, but at the same time, a few tech innovations have unexpectedly amused us.
CAPTURING THE COSMOS
MIRRORLESS CAMERAS SET TO SHOOT THE MOON'S MAJESTY!
TO THE MOON
CRYPTO MARKETS SURGE TO ALL-TIME HIGHS
ALTOR TACKLES PUBLIC SAFETY WITH INNOVATION
Backed by India’s first and largest integrated incubator platform Venture Catalysts, Altor has made headway with their breakthrough device.
HOW TO REVIVE THE SCI-FI GENRE
Whoever said sequels are not worth it must watch Dune: Part Two. The masterpiece of a sequel to the 2021 film Dune (also titled Dune: Part One) has grossed $367.5 million globally.
