There’s no doubt that smartphones and gadget play a vital role in digital marketing for almost all type of industries. Talking about travel and tourism, it’s important to reach out to every traveler at every micro-moment. A large number of people conveniently use mobile searches before and while they are travelling as well. It comes in handy if you want to book last-minute flights, do hotel bookings or even to curb your hunger. Furthermore, big renowned hotels have started making pages on Snapchat and Instagram to attract the younger generation. It’s the need of the hour!
The trend of Virtual Reality is on the cusp of really becoming mainstream in a lot of industries. The travel industry is also more or less ready to use virtual reality. Majorly because in travel industry there’s so much to show, I guess travel brands are particularly equipped to follow this trend. This includes virtual visits to show a meeting place, wedding venue, or conference location. In travel business, it’s very important to let travelers get updated about everything they are paying for. With virtual reality, its gets easy to let travelers ‘try before they buy’ a service or product.
Just like virtual reality, 360-degree videos and live streaming are great tools to show the full experience to the travels beforehand. Facebook Live, Perisc