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Velar In Vogue

We Say: Range Rover Never Gave Up on the Velar Concept but Rather Timed Its Arrival Beautifully

Lance Branquinho

The fourth Range Rover is also the first. ‘Impossible’, you say, but it’s true: Velar might be the latest of all things supposedly aristocratic and British about  gravel travel, but it’s also a naming revival that predates the original (1970) Range Rover.

Velar was initially used as an internal stealth name to shroud Land Rover’s first SUV project in secrecy. Now - five decades later - it’s being touted as a new Range Rover, for a new type of customer. That is, a customer who doesn’t require low-range, seven-seats or the kind of styling presence which requires that certain size of luxury SUV, one which is impossible to manoeuvre confidently in the Sandton Square underground parking.

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December 2017

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