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Building The Future The Gigafactory

When a facility is 5,000,000 square feet, the word “factory” just doesn’t do it justice...

Critical mass. That’s what Tesla needs to silence the naysayers who point to its massive cash-burn and fluctuating stock value and say the whole operation is a very stylish-looking YouTube drag race-friendly house of cards. And according to CEO Elon Musk, the magic number for Tesla is half a million. Once it can produce and sell 500,000 cars per year, it’ll eventually achieve profitability, be able to reinvest those margins into the next S,3, X and Y (see what they did there?) and go from being a thorn in the European mainstream’s side to a foot on their throat.

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November 2017