WHEN it comes to Bella Hadid&rsquo;s new ad campaign for athletic apparel giant Nike, it seems a lot of people aren&rsquo;t being good sports. The company has come under fire &mdash; and, by extension, so has Bella &mdash; for signing up the willowy, 20-year-old model (sister to fellow catwalker Gigi, 21) to promote its clothing and gear. And after Bella posted a recent photo of herself to Instagram, looking super skinny as she posed in the street by a huge Nike ad on the side of a building in NYC, the reaction from a number of females replying on social media (see box, right) seemed to be anything but a touchdown for the campaign.Many blasted Nike for using someone who didn&rsquo;t appear to be very athletic to promote athletic clothing &mdash; while a number also pointed to Bella&rsquo;s &ldquo;abnormally thin&rdquo; frame for &ldquo;giving young girls unrealistic expectations.&rdquo;THEY HAVE BELLA&rsquo;S BACK Bella did have her supporters, though, as a number of female fans posted messages taking her detractors to task for &ldquo;body shaming&rdquo; the young model. And Bella&rsquo;s mom, former Real Housewives of Beverly Hills diva Yolanda Foster, leapt to her daughter&rsquo;s defense, pointing out that Bella has the athletic chops because she had been an Olympics-grade equestrian when she was younger, before losing her edge after contracting Lyme disease (from which Yolanda also suffers).&ldquo;Bella actually loves the attention this flap is garnering her,&rdquo; says a Star source, who notes that the model is scheduled to appear in a Victoria&rsquo;s Secret show in Paris that airs as a TV special in December. &ldquo;She feels good about herself and her body, and that&rsquo;s the most important thing.&rdquo;Body of WorkBella&rsquo;s rib cage seemed exceedingly prominent in her recent Instagram photo, taken in NYC while she stood near her new Nike ad. Social media posters took note (below).

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.