The Silver Lining Beyond Metros

The quest for physical, emotional and spiritual wellness has moved beyond from being a thing for just metro city dwellers. And the opportunity seems bigger in tier one cities, ripe for disruption in the local wellness market. Silverine Spa & Salon, a young unisex beauty and wellness brand launched in Jaipur by noted beauty expert Purnima Goyal, is taking a shot at the makeover of city’s salon and spa market.

Goyal has Shishir Goyal, her husband and partner in crime, whose family deals in silver jewellery business. So not just the name – Silverine comes from her husband’s lineage in silver jewellery but it also adds up to their business of salon and spa. “The idea is to promote the silver jewellery among its customers who are mostly women. Also the salon’s theme is silver and white color even as there aren’t many silver-only jewellery showrooms here,” says Goyal.

The duo launched Silverine in 2015 as a franchisee partner for Cleopatra - Chandigarh-based salon and spa chain and it is the biggest salon in Jaipur in terms of size. “Ours is a 4,000 sq. ft centre. We are technically collaborated with Cleopatra which has around 13 centres, primarily in Punjab,” she opines.