A pioneering figure who, in many ways, invented her own profession, Farah Khan is in the process of earning more laurels by diversifying into the lifestyle space.
Farah Khan Fine Jewellery is in the process of getting rebranded as Farah Khan Worldwide. What are the reasons behind the change?
I realised that as a brand I have a huge fan following of people who follow me for my lifestyle or who I am and what I believe in. This step is a natural extension of that understanding where we are now diversifying into the lifestyle segment. I also realised that there might be some people who do not want to buy jewellery but certainly want to buy into the brand. So lifestyle made more sense to me.
This story is from the September - October 2018 edition of MillionaireAsia India.
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This story is from the September - October 2018 edition of MillionaireAsia India.
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