A Swiss beauty brand’s relentless quest for Dexcellence is driving its patronage of the arts.
Discerning women know that the best skincare products in the world can be considered works of art. From the moment they hold the beautifully designed jar in their hands to the second the sumptuous salve melts into their skin, the entire ritual can be likened to an artful self-care ceremony and an exquisite treat to the senses.
Case in point: La Prairie’s sleek packaging and enveloping textures. When the Swiss brand’s partnership with Art Basel was first announced last year, it was a natural move for La Prairie to draw the link between its unwavering pursuit of scientific breakthroughs and luxurious formulations with its support of artists who continue to push boundaries in their process of creation. La Prairie even engaged several contemporary artists to create a series of caviar-inspired works in celebration of its Skin Caviar’s 30 th anniversary last year, which were then exhibited in cities like Paris, Shanghai and New York.
This story is from the June 2018 edition of Harper's BAZAAR Singapore.
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This story is from the June 2018 edition of Harper's BAZAAR Singapore.
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