How Starbucks came up with an alternative to single-use straws
When Starbucks began developing a new nitrogen-infused cold brew coffee back in 2016, it realized it had a problem. The allure of the drink was its creamy, frothy top (much like that of a Guinness), but the traditional way of consuming cold coffee—through a straw— starts at the bottom. To showcase its Nitro Cold Brew, the company had to create an entirely new lid: a strawless design that resembles something like an adult sippy cup.
This story is from the September 2018 edition of Fast Company.
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This story is from the September 2018 edition of Fast Company.
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