Amazon Web Services’ re:Invent extravaganza at the Venetian Las Vegas is a window into innovations and trends that make for a singular event.
Anyone who’s ever organized and designed a conference knows how hard it can be to attract and engage attendees. And as the events space grows more crowded and more complex, the task is only getting harder. That’s why some of the world’s biggest companies seek a true hospitality partner to help them think outside the box—and the hotel ballroom.
Take Amazon Web Services’ (AWS) popular conference, re:Invent. In 2016, AWS hosted around 32,000 attendees across five days at the Venetian Las Vegas and the resort’s adjoining conference facilities.As the five-year-old conference has grown by leaps and bounds, re:Invent has tapped the Venetian’s expertise, working hand in hand to achieve the sort of creativity and innovation that has established re:Invent as a model event.
“We’re experts at serving and entertaining people,” says Chandra Allison, senior vice president of sales for the Venetian and the Palazzo. “And we have a lot to work with—luxury hotels, retail, dining and entertainment, meeting and convention facilities—all in one place.
We’re passionate about understanding our partners’ objectives, then utilizing our amenities to bring them to life in new and creative ways.”
According to Ariel Kelman, vice president of worldwide marketing at AWS, the conference uses the Venetian and the adjoining Palazzo as a “blank canvas,” creating shareable experiences that today’s attendees demand.
“We really pride ourselves on making re:Invent not only a great learning environment and experience for attendees,” says Kelman, “but also a place to network, have fun, and collaborate with their peers.”
Here, Kelman discusses the most compelling conference trends and how AWS is using them to raise the bar on their own event.
This story is from the June 2017 edition of Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2017 edition of Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."