No more queues, no more elbowing your fellow sneakerheads for the chance to buy those designer or limited-edition kicks that only a few people have. Now Louis Vuitton is offering something even more exclusive: sneakers designed (well, almost) by you, and for you alone.
The French luxury house has been offering personalisation on its luggage, bags and small leather goods for some time but has now rolled out the concept to its men’s sneakers as well. The service, Now Yours, allows you to create your own unique pair of sneakers from its Run Away line in the colours and material you prefer.
The service is available in stores worldwide and the sneakers are made in the maison’s own workshop in Fiesso D’Artico, Italy. The Now Yours Run Away combinations are practically endless and bring the individually tailored, haute couture vibe of the fashion house to the world of sneakers.
You start the process by selecting from three finishes in regular or exotic leathers: full calf leather, full alligator or a mix of alligator and calf. Then let your creativity run free and choose the details to customise your shoes.
There are 13 different zones on the shoe that you can play with including the sole, heel, tongue and laces, and you can choose colour and canvas print options for all 13 of them. The colour choices are navy, vibrant red, orange, sunny yellow, bright purple, cognac, pure black and white, while the canvas print options are monogram, mono