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Formula Win Image Credit: Outlook Business
Formula Win Image Credit: Outlook Business

Formula Win

Maruti is doing whatever it takes to stay ahead in the passenger car market — racing ahead with premium models, experimenting with EVs, and taking the middle path with alternatives such as CNG.

V Keshavdev

We’ll have an abacus in our left hand and come out punching with our right. We don’t need to compromise.” This was the belliger-ent Osamu Suzuki’s comment to a Japanese reporter in 1997 at the peak of Suzuki’s fierce battle with the Indian government over the appointment of RSSLN Bhaskarudu as the managing director of the erstwhile Maruti Udyog, instead of Jagdish Khattar, who was groomed to take over the mantle by the then-outgoing RC Bhargava.

An eventual compromise came about during Atal Bihari Vajpayee’s tenure, followed by the complete exit of the government in 2007. Thanks to the determined doggedness of Osamu, the chairman of Suzuki Motor, Maruti Suzuki escaped the fate of Indian PSUs by not only emerging as the country’s biggest passenger carmaker, but also the jewel in Suzuki’s crown — contributing 50% to the parent’s consolidated profit.

While Bhargava, a former IAS officer, continues to serve Maruti as its chairman — a near four-decade-long association — Khattar retired from the company in 2007. Even today, the mentor and mentee believe the carmaker will continue to rule the Indian passenger car segment.

“At the peak of our socialist economy, manufacturing of cars was at the bottom of the priority list. We lived through the licensing era, survived with forex restrictions; we never gave speed money, rubbing a lot of people the wrong way; and also traversed the technolo


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