BE IT A MOUNTAIN TRAIL, RACE TRACK OR CITY LANE, THESE HIGH-END BICYCLES CAN CRUISE THROUGH EVERY TERRAIN
What comes to mind when you hear the words ‘luxury ride’? A premium four-wheeler beast from the stable of a global automaker of repute? While that might be the general perception, there is a whole legion of consumers who associate the words with a two-wheeler that costs between ₹500,000 to ₹1 million. And this isn’t just any regular road bike. Be it a steep climb on a trek trail or a dangerous descent down a mountain or a resilient ride on city gravel, there’s one six-figure worth frame for every kind of cycling enthusiast.
As the bicycle gets a perception makeover from being a humble ride to a fitness aide and now a preferred lifestyle choice, global bike manufacturers have followed suit and set up shop in India. One such company is Taiwan-based Giant Bicycles that’s partnered with Pune-based Starkenn Sports. A popular choice among professional cycling squads globally, the Southeast Asian bike manufacturer has launched models in India that range from ₹25,000 to ₹1.1 million.
This story is from the July 6, 2018 edition of Outlook Business.
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This story is from the July 6, 2018 edition of Outlook Business.
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