A boom in the shrimps business is driving Avanti Feeds’ growth, but its Holy Grail lies in the processing business. Can the AP-based aquaculture fi rm do an encore?
Many men go fishing all of their lives without knowing that it is not fish they are after.” The quote by author Henry David Thoreau in some sense summarises the way 56-year-old Alluri Indra Kumar has gone about building Avanti Feeds, which has today emerged as the country’s biggest shrimp feed company with over 40% market share and a nascent but promising shrimp processing business. Kumar’s tryst with destiny began in the ’90s when the aquaculture wave first hit India, especially in the southern belt. Sensing an opportunity in the feed space, till then dominated by MNCs, Kumar, then in his 20s, convinced his father, who was in the tobacco processing business, to make the switch. It was in 1992 that Avanti Feeds came into being and two years later, Kumar got a technical collaboration going with Ping Tai Enterprises of Taiwan.
This story is from the April 27, 2018 edition of Outlook Business.
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This story is from the April 27, 2018 edition of Outlook Business.
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