Heavenly Delight
Outlook Business|September 15, 2017

Hyderabad-based Paradise has come a long way to become one of the premier biryani destinations of the twin cities, and is now looking to go beyond

Krishna Gopalan
Heavenly Delight

Priyadarshi Kumar Sehgal has had an enduring relationship with the Hyderabadi biryani. PK, as he is known, has feasted on the dish no less than five times a month. This Hyderabadi knows his food and for over two decades, Paradise has been his chosen restaurant. PK nostalgically remembers the time he paid 15 for a plate of his favourite mutton biryani in the early 1990s. “It tastes as good even now. Good biryani leaves no oil on the fingers and this does just that,” he says.

For folks in the twin cities of Hyderabad and Secunderabad, the biryani is a necessity, and a visit to Paradise a ritual. Started in 1953 as Paradise Café and seating 100 people, it has now grown vertically within the same structure to accommodate 1,500. With time, its presence has moved outside Secunderabad, where it has become iconic, to another 10 outlets in the twin cities apart from venturing outside the state as well. In all, Paradise Food Court, the company that houses the business, has 22 outlets, with 12 in the twin cities, six in Bengaluru, two in Chennai and one each in Visakhapatnam and Gurugram.

Apart from biryani, Irani tea is a huge attraction to Paradise, as are its biscuits and samosas. These, with the biryani and kebabs, accounts for a substantial portion of Paradise’s food offering.

EDIBLE ROOTS

This story is from the September 15, 2017 edition of Outlook Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 15, 2017 edition of Outlook Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM OUTLOOK BUSINESSView All
Dynamic Women Achievers
Outlook Business

Dynamic Women Achievers

Discover the vibrant narratives of dynamic women achievers breaking barriers and reshaping the landscape across diverse fields. From trailblazing entrepreneurs to influential thought leaders, this article celebrates the resilience, innovation, and impactful contributions of women who defy norms, inspiring a new era of empowerment and progress.

time-read
6 mins  |
March 2024
Love Sex & Dhokha At Work Place
Outlook Business

Love Sex & Dhokha At Work Place

Not all office romances have a fairy-tale ending like the Obamas. In some cases, love turns sour and complications arise. No wonder HR honchos dread co-workers falling for each other and then falling apart

time-read
5 mins  |
March 2024
INVEST, REINVENT REJUVENATE
Outlook Business

INVEST, REINVENT REJUVENATE

The two-day Outlook Money 40After40 Retirement Expo saw experts speak on a variety of topics on retirement planning, including the need to start early, invest diligently, as well as avoid pitfalls in the market. The expo also focussed on wellness and celebrity perspective on the golden years

time-read
4 mins  |
March 2024
Women Break Through the Khaki Glass Ceiling In Bihar
Outlook Business

Women Break Through the Khaki Glass Ceiling In Bihar

The Nitish Kumar government has taken pioneering initiatives to increase women's participation in the police force, empower women and enable sensitive policing.

time-read
1 min  |
March 2024
Policy Booster for Industrial Development of Bihar
Outlook Business

Policy Booster for Industrial Development of Bihar

With its investor-friendly policies, the Nitish Kumar government has underlined Bihar's new identity as the Land of Industry’, which is widely known for its industrious people and hardworking labour force.

time-read
9 mins  |
March 2024
A NATION STUCK BETWEEN MISSING JOBS AND GROWTH AMBITIONS
Outlook Business

A NATION STUCK BETWEEN MISSING JOBS AND GROWTH AMBITIONS

India grapples with a job crisis fuelled by factors including high youth unemployment, educational and skill imbalance and low female participation, among others. In their book, The Elephant Moves: India’s New Place in the World, Amitabh Kant and Amit Kapoor explore India’s economic evolution through the lens of competitiveness, stressing the need for, and challenges to, policy changes in its run to becoming a developed economy by 2047

time-read
3 mins  |
March 2024
GETTING HER PRIORITIES RIGHT
Outlook Business

GETTING HER PRIORITIES RIGHT

Smita Jatia, vice chairperson of Westlife Foodworld, has donned many a hat—she is a wife, mother, grandmother, businesswoman, mentor and philosopher. While she feels there is no work-life balance for women, she believes it is important to set priorities and say no when necessary

time-read
3 mins  |
March 2024
START-UPS NO COUNTRY FOR WOMEN FOUNDERS
Outlook Business

START-UPS NO COUNTRY FOR WOMEN FOUNDERS

While India is third in the pecking order globally in the start-up ecosystem, women founders struggle to even get a start. Investors see them as less capable and hesitate to fund their ideas

time-read
5 mins  |
March 2024
TAPAN SINGHEL TRANSFORMING INSURANCE: EMBRACING THE DIGITAL REVOLUTION
Outlook Business

TAPAN SINGHEL TRANSFORMING INSURANCE: EMBRACING THE DIGITAL REVOLUTION

Digitisation has touched all industries, and the insurance sector is not far behind. There have been many changes post-Covid, but it is time to understand the next step in this journey. Digitisation has touched all industries, and the insurance sector is not far behind. There have been many changes post-Covid, but it is time to understand the next step in this journey. Tapan Singhel, MD and CEO of Bajaj Allianz General Insurance, speaks about how digitisation can enable the interchange of data to develop capabilities that can benefit customers and save millions of lives. Edited excerpts:

time-read
7 mins  |
March 2024
AWARENESS, GUIDANCE KEY TO RETIREMENT PLANNING : V. VAIDYANATHAN
Outlook Business

AWARENESS, GUIDANCE KEY TO RETIREMENT PLANNING : V. VAIDYANATHAN

DFC First Bank has seen remarkable success in 2023, riding on impressive financial performance, with deposits growing at 40% thanks to customer-friendly banking initiatives and tools. In an exclusive interview, V. Vaidyanathan, managing director and chief executive officer of IDFC First Bank, speaks about the importance of retirement planning early in life, the emotions of those concerned and the tools for retirement planning which can provide financial security and peace of mind

time-read
5 mins  |
March 2024