Tracing Premium Tisanes
Outlook Business|May 2017

Discover the Perfect Cup of Organic Tea Infused With Bold Flavours and the Goodness of Herbs

Ashvita Singh
Tracing Premium Tisanes

For any tea fanatic (and India has many), the knowledge that every drawn-out slurp is laden with a host of toxins from the incessant spraying of unapproved pesticides can be alarming. There is mounting evidence citing that pesticide exposure may put tea lovers at a high diabetes risk or even cancer—should an exercise in restraint be advocated? No, assert the premium organic tea brands in India, who assure you of good health with their handcrafted range of organic tea blends.

HEALTH IS WEALTH

Most Indians are habituated to the usual tapri ki chai that uses sugar, milk, and spices to bring out that familiar, energising element of the beverage. With uncertainty brewing around the quality of these ingredients, the homegrown organic food brand, Organic India, has stepped up to change just that. It has rolled out over 15 variants of Tulsi Green Tea, infused with different organic flavour-inducing ingredients such as lemon ginger, ginger turmeric, sweet rose, honey, etc., thus releasing the heady rich aroma of its brewed ingredients and leaving a faint aftertaste of the complex flavours imbued in it. The company seems to be hitting all the right notes.

Apart from being an invigorating treat to all the senses, there is also the added advantage that the nutritional goodness of tulsi (basil leaves) adds to the hot potion. The flavourful herb, which is widely revered throughout India for both religious and medicinal purposes, is brought into play by Organic India to satiate the need for a healthy beverage by mixing its three organically produced variants— Rama, Krishna and Vana along with green tea. This gives it an edge over the conventional cup of tea.

This story is from the May 2017 edition of Outlook Business.

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This story is from the May 2017 edition of Outlook Business.

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