What makes humans interesting is our unpredictability. At the same time, we are not as unique in our responses as we would like to believe.
On the other hand, once we’re trained to expect a certain response we may change our behaviour just to see what would happen. This is what makes human behaviour so fascinating as a field of study. And it isn’t just for fun — a better understanding of human behaviour can help you in business, marriage, child upbringing and any other area that requires interaction with humans!
A few years ago, we had trouble selling a beautiful apartment that we had heavily customised — mainly in terms of removing walls and creating more space. We thought the large open spaces were awesome. Our potential buyers probably wanted more rooms and privacy. The exact same situation is cited in this book — along with the solution. Wish I had known then. Such personal anecdotes make the book come alive and make it a compelling read.
This story is from the May 2017 edition of Outlook Business.
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This story is from the May 2017 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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