<p>MARY TA FELL IN LOVE WITH SWAROVSKI IN 2003. AT THE time, she was establishing the first store for Italian furniture maker Minotti in Los Angeles and found herself in Milan for the annual Salone del Mobile trade show, where participating brands vie for attention by designing dramatic experiences. For Ta, the clear winner was Swarovski&rsquo;s Crystal Palace installation, which introduced to the world high-concept chandelier pieces like the legendary Cascade, designed by Vincent Van Duysen. &ldquo;It was monumental,&rdquo; she says. &ldquo;Not just the product, but the presentation.&rdquo; Now, more than 15 years later, Ta is working with Swarovski to re-create that emotional resonance with a sweeping exhibition, &ldquo;The Brilliance of Design,&rdquo; opening February 20 at Mass Beverly, the experiential L.A. showroom she co-founded in 2014 that represents a wide range of European products by such brands as Bottega Veneta Home, Gandiablasco, and Ernestomeda.</p><p>Ta spent more than a decade trying to get reps at the Austrian cristallerie to connect her with scion and executive Nadja Swarovski, and the exhibition spotlights Swarovski as a maker of serious design pieces. &ldquo;Brilliance&rdquo; showcases new and archival lighting&mdash;Cascade included&mdash;from across Swarovski&rsquo;s six international divisions and features pieces by architect Daniel Libeskind and designers Patricia Urquiola and Barbara Barry. Visitors enter through dramatic crystal-embedded panels of wood and stone into a vast array of expressive LED lighting projects like Yves Behar&rsquo;s Mini Voyage and Tord Boontje&rsquo;s Blossom and Luminous Reflections. All this is in time for another spectacle to which Swarovski is inextricably linked: the Academy Awards, which airs on February 24. &ldquo;Swarovski creates the Oscars sets,&rdquo; Ta says. &ldquo;It&rsquo;s their other link to Los Angeles.&rdquo;</p>

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.