Britain's Got Talent!
ELLE|October 2017

Fashion experimenter par excellence Jonathan Anderson joins forces with Uniqlo on a capsule collection of skewed English classics.

Alison S. Cohn
Britain's Got Talent!

Here’s something you might not know about Jonathan Anderson: He’s a self-confessed Uniqlo superfan. One of London’s most innovative and forward-thinking designers, Anderson is known for upending classics—including the cylinder-heel pump and gold barbell–pierced handbag he created for his own label—and for his sculptural experimentations with leather for the Spanish luxury house Loewe. Yet, he asserts, “All my T-shirts are Uniqlo, all my sweaters, my underwear, all my socks.” The 33-year-old fashion clairvoyant, who drew critical ire for a 2013 runway show featuring men in ruffled shorts long before gender fluidity became a fashion trope, has “massive admiration” for what the streamlined-basics behemoth has achieved: “It’s very difficult to reduce garments to their essence.” This fall, Anderson teams up with Uniqlo on a capsule collection of fancifully updated British heritage garments for women and men, including a trench with supersize tartan cuffs, an English military sweater with bold gold buttons, and a Nehru-collar cotton shirt with the designer’s signature ruffle dangling from its placket. Here, Anderson’s five flexible rules to live (and dress) by.

This story is from the October 2017 edition of ELLE.

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This story is from the October 2017 edition of ELLE.

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