Emporio Armani taps James Jagger and Matilda Lutz— a pair of stars with fashion in their DNA—as the faces of a new his-and-hers scent duo.
“It’s easy to be excited in love when it’s new and you’re infatuated, right?” says actor James Jagger, with a sly smile. “But it’s more challenging to keep it romantic as you develop and grow.”
Jagger, who stars alongside buzzy Italian in genue Matilda Lutz in a short film for Emporio Armani’s new fragrance duet—“Because It’s You” for women and “Stronger With You” for men—is talking about the story line of the campaign, which finds the two dancing on the roof of an idling New York City taxi and making out atop a vertigo inducing, swaying construction beam. The big idea is that they’re not portraying a fling, or the first heady flush of love, but rather a couple—well, the romance-novel version of a couple—reimagining their version of a wild first date. Hey, sometimes you have to shake things up.
This story is from the July 2017 edition of ELLE.
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This story is from the July 2017 edition of ELLE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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