Eddy Cue: 'Every Artist Deserves An Opportunity'
RollingStone India|November 2017

The Apple Music head honcho talks balancing technology with art, nurturing talent, and why the next big thing in music might just come from India

Nirmika Singh
Eddy Cue: 'Every Artist Deserves An Opportunity'

IN FEBRUARY THIS YEAR, AS MANY AS six unlikely music artists in India made it to gigantic billboards across the country—a space that is almost exclusively home to Bollywood faces and celebrity brand ambassadors. This breath of fresh air in outdoor publicity was courtesy Apple Music which launched its first India-wide campaign, roping in musicians such as Mumbai rappers Divine and Badshah, New Delhi singer song writer Prateek Kuhad and Kavya Trehan, Chennai film composer and singer Anirudh Ravichander and Mumbai electro pop act Madboy/Mink. The agenda was simple: to let both artists and fans know that when it came to millennial music, Apple is where the streaming action is.

Last month, Apple Music head honcho Eddy Cue (Senior Vice President, Internet Software and Services) made a trip to India, and among the many things on his itinerary was the announcement of his company’s partnership with KM Music Conservatories in Chennai, founded by celebrated composer AR Rahman. Apple Music will open two Mac Labs at the music school, one in Chennai and the other at its upcoming campus in Mumbai. The Labs’ primary aim will be to educate students in creating music using Apple’s professional software Logic Pro X. Apart from setting up the Mac Labs, Apple will also fund 10 scholarships for music students from underprivileged backgrounds.

This story is from the November 2017 edition of RollingStone India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the November 2017 edition of RollingStone India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM ROLLINGSTONE INDIAView All
UNCOVERING THE RELEVANCE OF BIBIMBAP IN THE KOREAN WAVE
RollingStone India

UNCOVERING THE RELEVANCE OF BIBIMBAP IN THE KOREAN WAVE

A SYMBOL OF KOREAN SOLIDARITY AND PLURALITY, AS WELL AS THE ABILITY OF FOOD TO SERVE AS A CULTURAL AMBASSADOR, BIBIMBAP IS BEING CONSUMED ACROSS COUNTRIES AS THE KOREAN WAVE ADVANCES

time-read
4 mins  |
March 2024
Anitta's Funk Revolution
RollingStone India

Anitta's Funk Revolution

After a major health scare, the Brazilian star learned to let go and got back to her roots

time-read
9 mins  |
March 2024
THE LEGEND AND HIS RHYTHM, IN FIVE TABLA MOVEMENTS
RollingStone India

THE LEGEND AND HIS RHYTHM, IN FIVE TABLA MOVEMENTS

He will turn 73 this month and he has just won three Grammys. But that is not going to slow down the maestro. Ustad Zakir Hussain is as busy with his Hindustani classical and fusion projects as he was when he started his career nearly six decades ago

time-read
10+ mins  |
March 2024
BLACKSWAN in CONVERSATION
RollingStone India

BLACKSWAN in CONVERSATION

BLACKSWAN REVEALS THEIR EXCITEMENT ABOUT COMING BACK TO INDIA, NOTABLY PERFORMING FOR THE K-TOWN FESTIVAL IN MUMBAI, AND MORE CANDID THOUGHTS IN THE FOLLOWING INTERVIEW

time-read
7 mins  |
March 2024
K-DRAMA FLASHBACK: ITAEWON CLASS
RollingStone India

K-DRAMA FLASHBACK: ITAEWON CLASS

With Park Seo-joon as Park Sae-ro-yi taking center stage, the drama is his journey of revenge, growth, and love, but it also questions prejudice, promotes inclusivity, and celebrates diversity with other unique characters

time-read
4 mins  |
March 2024
ALAN WALKER ON AI, GAMING NEW MUSIC AND INDIA PLANS
RollingStone India

ALAN WALKER ON AI, GAMING NEW MUSIC AND INDIA PLANS

The Norwegian DJ-producer speaks with us about revisiting core memories for the music video to his latest song \"Who I Am,\" building a virtual theme park-like Walkerworld and more

time-read
6 mins  |
March 2024
Tyla
RollingStone India

Tyla

The South African pop star on staying true to herself; dancing all night, and her Belieber past

time-read
6 mins  |
March 2024
Varijashree Venugopal Signs to GroundUp Music Label by Snarky Puppy's Michael League
RollingStone India

Varijashree Venugopal Signs to GroundUp Music Label by Snarky Puppy's Michael League

The Bengaluru vocalist, composer and flautist’s debut album Vari’ will arrive in May 2024

time-read
2 mins  |
March 2024
Echoes of Earth Goa Included Intriguing Installations, Manic Music and Vivacious Vibes
RollingStone India

Echoes of Earth Goa Included Intriguing Installations, Manic Music and Vivacious Vibes

India’s renowned eco-conscious celebration made its debut in the vibrant state of Goa from February 2nd to 4th, 2024

time-read
1 min  |
March 2024
Dana Fuchs: ‘I Think There Is Power In Vulnerability
RollingStone India

Dana Fuchs: ‘I Think There Is Power In Vulnerability

The American artist performed at this year's Mahindra Blues Festival in Mumbai

time-read
3 mins  |
March 2024