Mystic Beauty

Here’s what Pantone’s annual revelation for 2018 has in store for the design space.

A spectral choice, the much-awaited revelation by Pantone has taken the design industry by storm. Quiet contrary to the “Greenery” of 2017, the futuristic Ultra Violet emerged as the winner. Last year’s shade symbolised rejuvenation and revitalisation, a need to look outside. This year, the colour institute has recognised the need for the polar opposite. For if Greenery was the calm, with Ultra Violet, the storm has arrived. “Intuitive” and “imaginative,” as put by Pantone, it reflects the need to look inside. This retrospective colour urges one to go back to their roots; it is an inquiry into the unknown.

Wild and serene at the same time, the hue is an energetic amalgamation of a blue-based purple. The colour evokes a volatile component while not being disturbing. Futuristic in its tonality, it reflects the vast cosmos and the infinite mysteries that lie beyond. The tone is also eerily reminiscent of the exotic.