Lexus Hoverboard Ride Revealed

New film for the latest amazing in motion campaign shows final testing in Barcelona

Following the unveiling of the Lexus Hoverboard in June 2015, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona. Mark Templin, Executive Vice President at Lexus International said, “Embarking on this project, we set out to push the boundaries of technology, design, and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination, we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evict GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran in Dresden, Germany, the team was determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

“I’ve spent 20 years skateboarding, but without friction, it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience,” said pro skateboarder and hoverboard test rider Ross McGouran.