Abbad Reda is an accomplished Scancom Plc (MTN Ghana) Executive with a demonstrated record of exceeding goals and driving innovation to increase revenue and Market share. He is a valuable partner in the digital delivery chain, driving innovation and efficiencies and supporting both the technology and commercial functions. Abbad is a result oriented, decisive leader with a proven success in challenging and competing Markets. He is the Chairman of MTN’s Product and Services innovation team and a key Partner in driving customer experience initiatives within the business. Abbad holds an Executive MBA from CEIBS (Top 10 worldwide), a Bachelor of Engineering in Computer and Communication Engineering, and was part of the MTN’s Global Advanced Program (GAP).
How did MTN perform last year compared to the previous years? MTN Ghana delivered a strong performance in 2016 driven by data revenue growth. Details below:
• Revenue: In 2015, revenue was up 15.9% supported by data whereas we grew by 19.8% in 2016 and this was supported by data, outgoing voice and digital services
• Data revenue: In 2015 data revenue was up 85.2%* contributing 30.6% to total revenue and this was a result of improved device strategy and a focus on 3G coverage and quality if services. In 2016 Data revenue went up by 65.7%, contributing 42% of total revenue, driven by expansion of network coverage, increased availability o