Romancing The Bride
Hello! India|August 2017

Entrepreneurs Shilpi Jatia and Rituu Bagrodia talk about their latest venture, The Wedding Collective – an unparalelled, one-stop bridal show.

Romancing The Bride

How did your business partnership come about?

Shilpi Jatia: “Rituu and I launched the first edition of The Dressing Room in Mumbai in 2010. What started off as an exhibition to bring India’s most coveted labels in fashion, jewellery, accessories and home décor, is now a well-established brand that is much sought after by labels who want a trajectory into the business of Indian fashion. Over six years, our key objective has remained constant to offer diverse, trendsetting Indian labels to a discerning clientele, in an ambience that spells understated elegance.”

You have both tasted great success with The Dressing Room exhibitions, which began in 2010 – how did this transition into The Wedding Collective?

This story is from the August 2017 edition of Hello! India.

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This story is from the August 2017 edition of Hello! India.

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